The Spanish Tourist board has revealed it has been working on a major campaign to put the Costa del Sol at the top of the list for tourists expected to return to Spain later on in the year.
The good news is that global internet searches for flights and accommodation referring to the Costa del Sol and Malaga have increased by 10 percent in the last week compared to the previous three.
Tourism leaders for the region have revealed plans to help inject revenue once again and a raft of new holiday measures have been unveiled.
Costa del Sol tourism bosses say it’s extremely important that a major campaign, including the planned reopening of the famous cliff-face walk the Camino del Rey and a new free beach app, be directed at the national market.
The app will provide information about how busy the beaches are, whether there is space or if visitors should go elsewhere. But they stress it will also all help to pave the way for the return of the vital international market – including British holidaymakers – when travel is allowed to resume and airports and ports fully reopen.
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